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Search Engine Optimization
SEO or search engine optimization is the method of improving search engine ranking of a website in order to get more traffic with the help of “free”, “organic”, “editorial” or “natural” search results on search engines.
Search engine optimization (SEO) services benefit the client by improving their website’s (and further their businesses) profile ranking on search engines like Google, Yahoo and Bing. This is done by our proficient SEO Analysts through Google analysis, generating effective keywords, titles and descriptions, link building, and link round-up and analyzing monthly accomplishments, etc.
SEO services are benefit the visibility of a website on search engine result pages (SERPs). Carefully selected relevant keywords are important and effective SEO strategies which have long-lasting effect on improving a website’s SERP ranking. Increased site visibility leads to increased site usability, which in turn brings brand awareness, potential customers and business.
Social Media Optimization
Social media optimization also referred to as search marketing optimization is the use of different social media outlets and communities publicize the website and the brand.
SMO services as the back and driving force of SEO by further expanding the reach of a website. SMO services will include networking socially on several CMS platforms such as of blogging, article writing, posting and tweeting in different forms of content – text, audio, gif, images and videos; RSS feeds, social news and bookmarking sites. These SMO services will ensure your promotions and recognition among target audience.
SMO services is similar to SEO in terms of goal i.e. is to drive traffic to a Website.
Pay Per Click
PPC or pay per click is a paid advertisement campaign that is paid for on the basis of number of clicks it attains. It is a popular model of internet marketing, more famously known by its search engine advertising names such as, Google Adwords and Bing ads.
These Adwords are cost-effective and to-the-point, on-going peddles of a website. PPC guarantee website visibility, more conversions and quick business with their effective relevant and rather intelligent target strategies.
PPC, along with enhancing traffic and bringing in instant profit, can also inform and help improve other marketing channels (SEO). PPC can tell SEO analyst about which keywords are succeeding and which ones need to be either replaced or eliminated. This measurable trait helps building a better marketing strategy with right decision making.